Honda Ties for #1 in Customer Loyalty
A new study by J.D. Power and Associates reveals the top cars for customer loyalty in 2010. Retaining 62 percent of its customers, Honda is tied at first place.
J.D. Power and Associates' Customer Loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons they remain loyal. Data shows that Honda's customer loyalty is driven by the Honda Accord, the Honda CR-V, and the Honda Pilot…