This year's Super Bowl ad isn't the first time Honda has featured a cast-member from the timeless, sitcom, Seinfeld in one of their spots. It will, however, be the first time they've cast the lead of the show himself, Jerry Seinfeld, for an Acura ad. The significance of this relationship extends beyond the simple fact that Jerry Seinfeld, is hilarious and highly regarded across many different generations. Jerry Seinfeld, is a known Porsche fan. So, for him to be aligning himself with the forthcoming Acura NSX supercar speaks volUMES.
The ad starts out with Seinfeld in an Acura showroom. He wants to buy the first Acura NSX; but, another gentleman has beaten him to it. Calling upon some of fans' favorite Seinfeld episodes, Jerry then tries to bribe the man with $20 bucks, have the Soup Nazi use his scare tactics, enlist the help of a midget, and frighten the buyer with an alien... He finally succeeds with a zip line ride through Manhattan.
Unfortunately, Jay Leno lands on the rooftop immediately after, wearing a jet-packed flying squirrel suit that can get you from NY to LA in 20 minutes. He offers to buy the keys to forthcoming Acura NSX and the first owner accepts, leaving Seinfeld more than a little disappointed.
How are people responding to game-day spot? By and large, the response has been overwhelmingly positive. People were watching the pre-released ad on You Tube before Super Bowl Sunday and they're continuing to watch it even today. Perhaps our favorite comments online are: "This is the best Superbowl ad of the year. Sadly, this is the only one where the car won't go on sale for another three years."1 and "Should have used Newman."1
Seen the ad and have an opinion? Castle Honda invites you post a comment and share it with us. And remember, if you're interested in learning more about the forthcoming NSX supercar from Acura, all you have to do is stay tuned. Castle Honda, located at 6900 Dempster St in Morton Grove, IL is your local source for all Honda news, including key developments surrounding their luxury brand Acura.